Ispolink is a blockchain startup that aims to provide a cutting-edge match making platform that is designed to address one of the most fundamental challenges nowadays: sourcing top web3 talents.

They're reshaping how talents and businesses interact in the web3 space by providing a full cycle recruitment system and introducing an applicant tracking system (ATS) that simplifies the hiring process for blockchain, DeFi, and software firms.

Their cross-chain platform empowers both job seekers and recruiters through gamified job experiences, AI powered automation and staking rewards.

To develope a proper brand strategy it's important to figure out what the basic business values are and how they can be communicated to potential customers. In multiple workshops with the Ispolink team we developed brand attributes, user personas, user journeys and more, using proven design sprint methods.

Based on brand strategy and messaging, we developed a visual design and communication system for Ispolink. As an innovative blockchain start-up with a SaaS concept, a visual appearance corresponding to the contemporary design in the software service industry was needed. Attributes such as trustworthiness and security are inherent of blockchain technology and needed to be expressed in the design.

The created company logo also picks up the theme of being connected. Overall a clean, slightly technical style, still with the customer and a human connection in mind is the basis of Ispolinks corporate design.

The business website is one of the major touch points of the user journey. It defines if a visitor becomes a customer.  Therefore, Ispolinks website needed to communicate clearly the brands vision and messaging, as well as what the products and services offered are and how they can improve the customers lives.

In Ispolinks case, it was clear that there are two very different groups of customers: On the one hand web3 talents looking for a job, and on the other hand companies looking for talents to hire. The specific needs of those groups needed to be addressed and communicated in different ways.

We decided to use the secondary colors from Ispolinks color palette to clearly separate the content visually. That way the user can quickly distinguish between content for job seekers and companies. We also created subpages for each group to prevent content from getting mixed up

The Website was set up in Webflow.

Connecting all aspects and features of the application and structuring the users workflow was crucial. Making complex and rich applications understandable and easy to use is always the goal to provide a great user experience to the customers. We created a visual representation of the userflow to make clear how the user will navigate from point A to point B. After that we visualized the basic structures and elements of the interface as wireframes.

In the step the identity design and the user experience did come together to create the aesthetic of the actual product and user interface. After defining what Ispolink is all about and what will be needed for a satisfying user experience, the visual appearance of the platform itself came into focus.

With branding, messaging, corporate design and product in place, Ispolink could not only launch website and product succesfully, but also secure great partnerships and build a great community on social media.